Outbound systems break at the sourcing layer first. Kinetyca wanted to run a video production client's outbound program at the scale their pipeline targets demanded, which meant feeding the engine 300,000 fresh, ICP-matched leads every month. Here's how Apify Actors became the foundation that produced 182 meetings, $1.08M in pipeline, and 23 closed deals in 90 days.
When you're running outbound at real volume, manual sourcing is where the system buckles. SDRs spend their week deduplicating spreadsheets. Virtual assistants miss segments. Standard data providers cap out or hide the targeting logic you need. The campaigns keep running, but on stale fuel.
Kinetyca co-founders David Turewicz and Matteo Fois build and operate go-to-market systems for B2B companies that have already invested in outbound and need it to scale. They work with teams from $5M to $50M+ ARR running multi-country campaigns, covering data infrastructure, AI personalization, sending at volume, and CRM operations.
For a US-based video production company with $27M+ in annual revenue, the outbound program was running at meaningful volume but underperforming relative to the spend. The stack was fragmented across multiple tools, with data split across two CRMs. The bottleneck wasn't the messaging or the inbox count. It was the data layer underneath everything else.
When Kinetyca rebuilt the engine on Apify, the sourcing constraint disappeared.
Apify is the sourcing layer of every high-volume outbound system we build. For this client it sourced 300,000 leads a month without breaking, which is the kind of reliability you need when the rest of the engine is operating at scale on top of it.
--David Turewicz, Co-founder, Kinetyca
High-volume outbound needs a sourcing layer that never stops
"To hit the pipeline targets, we had to feed the system roughly 300,000 fresh, ICP-matched leads every month," explains Turewicz. "Doing that with virtual assistants would have meant hiring more people for the slowest, most error-prone part of the workflow. Standard data providers couldn't sustain that volume or expose the targeting logic we needed to run multi-segment campaigns."
The Apify platform now sits underneath every high-volume outbound engine Kinetyca operates. For this client, Apify Actors run continuous ICP-matched lead sourcing, pulling around 300,000 leads per month directly inside the client's own Apify account. Data ownership, cost, and visibility all stay on the client's side, which matters at this volume.
The five-layer outbound engine built on Apify
Kinetyca treats outbound as an engineering discipline, not a marketing campaign. Behind the scenes, they rebuilt the client's outbound as a single operating system with five layers, with Apify as the foundation.
Apify Actors handle continuous ICP-matched lead sourcing. Every lead flows into Clay for domain verification, normalization, deduplication, live blocklist checks against HubSpot opt-out data, and AI-generated personalization. Sending runs across 4,752 inboxes on 786 domains, diversified across Google, Microsoft, and SMTP, with automated warmups and continuous inbox monitoring. AI classifies every reply, routes positive ones into HubSpot with full conversation context, and creates SDR follow-up tasks automatically. Real-time dashboards track activity through to revenue by campaign, sector, and country.
"Without 300,000 reliable leads coming in every month, the rest of the engine has nothing to work on," says Turewicz.
The results in 90 days:
- 300,000 leads sourced per month via Apify Actors running inside the client's own account
- 843 qualified leads generated
- 182 meetings booked
- 23 deals closed
- $1.08M in pipeline created
- 34% reduction in total marketing spend
Why Apify stays in the stack
Apify is now part of Kinetyca's daily workflow whenever they scale outbound for a client. Whether the client needs Google Maps results or a custom target list no standard provider can deliver, the sourcing layer is what makes the rest of the system possible.
"The Apify layer is the foundation," Turewicz adds. "Once that runs reliably, every layer above it gets to operate at full speed."
What changes when sourcing scales
Kinetyca's bet on Apify changed what's possible inside a 90-day engagement. Instead of capping campaigns at whatever a data provider can deliver, they cap them at whatever the rest of the engine can process. The sourcing layer is no longer the constraint.
Want to turn manual sourcing into 300,000 ICP-matched leads a month and build a million-dollar pipeline in 90 days?
