Google's mission is to "organize the world’s information and make it universally accessible and useful" and Google Trends is part of that mission. Using Trends, anyone can find out how frequently a search term has been used on Google, and how this compares with total search volume.
Google Trends can help you make the right business decisions or adjust your strategy in a number of ways:
- Property values can fluctuate dramatically. The number of searches for a particular area could allow you to get a head start on buying property or providing services in your neighborhood.
- E-commerce retailers can determine what products to promote by seeing if certain products or brands are trending upward.
- Dropshippers can increase their margins by fine-tuning their offering.- Journalists can track hot topics and find out what their target audience is interested in, based on location or time.
- If you're looking for niche markets, you can use Google Trends to identify them. Your business can benefit from viral spikes in interest or seasonal trends if you time it just right.
- Keyword research can help you find keywords and topics that are relevant to your business.
- Take a look at your competitors by comparing their performance versus your own.
Scraping and automating your Google Trends research will enable you to do more, faster, so read on to find out how easy it can be to use our free Google Trends Scraper.
How to scrape Google Trends
- Go to Apify Store. Search for "Google Trends" and click on the dropdown or the Google Trends Scraper card.
- Click the green "Try for free" button.
- Log in or sign up for free using your email, Gmail, or GitHub.
- You'll be logged in to your Apify Console and a new task will be created for Google Trends Scraper.
- Now you can start setting up the Google Trends scraper. First, let’s go to Google Trends and find out what we want to scrape. American singer Taylor Swift is one of the examples Google uses to showcase Trends, so let’s see how many people search for her name.
- Go back to Apify Console and enter the phrase "Taylor Swift" into the search terms field. Then hit "Save & Run".
- The scraper status will change to "Running". Once it changes to "Succeeded", you can click on the Dataset tab to see the results.
- The Dataset tab contains your data in lots of versatile formats, including HTML table, JSON, CSV, Excel, XML, and RSS feed. You can open them by clicking on View or Download. You can then share the data, or upload it anywhere you like. Use it in spreadsheets, other programs or apps, or your own projects.
- Try scraping different terms, multiple search terms, and changing the various scraping parameters. You can find lots of information on how to set these up in the actor readme.
You might also like to try out some of our other SEO tools.
- SEO Audit Tool — Our Search Engine Optimization tool audits your website and analyzes it from an SEO perspective. It finds broken links, missing images, and provides information about possible page improvements.
- Broken Links Checker — Crawls a website and finds broken links. Unlike other similar SEO analysis tools, this actor also reports broken URL fragments.
- Google Search Results Scraper — Unofficial API to enable you to scrape Google Search Engine Results Pages (SERPs). Export organic and paid results, ads, queries, people also ask, prices, reviews. Supports custom country or language and extraction of custom attributes.
Email us at firstname.lastname@example.org if you have any questions at all.
Read next: 13 ways the media can use scraping, data, and RPA to track new trends, automate grunt work, make better content, and even fight fake news.