Jay Feldman is one of the most trusted B2B lead generation experts today and a member of the Apify Affiliate Program. However, his path to successful lead generation began in an unexpected place: medical school. While pursuing his degree, he built a marketing agency dedicated to helping physicians, clinics, and medical device companies expand their presence through strategic social media marketing.
But as he quickly learned, the fastest way to get clients wasn’t through ads but cold outreach. That realization set him on a mission to master B2B lead generation.
One of the core skills that allowed Jay to scale his business was the ability to scrape email addresses and contact data from the web. Fast-forward to today, and web scraping has become one of the most powerful tools in his marketing toolkit.
“I realized early on that if I could automate how I gathered contact information and researched prospects, I could drastically increase the number of people I could reach and convert into clients,” says Jay.
But back then, web scraping was far from easy.
Jay explains, “A decade ago, we were using ancient tools that were complicated to set up and constantly breaking. One of the tools we relied on was Mass Planner. It let us scrape social media profiles, but eventually, it got shut down. I knew I needed something more stable, scalable, and powerful.”
Discovering Apify: Much more than a scraper
In 2022, Jay was looking for a way to scrape contact details from YouTube. At the time, he had just launched his YouTube channel, Lead Gen Jay, and wanted to gather data from other creators.
“I stumbled across Apify and realized it could do much more than just scrape YouTube. Within weeks, it became a core part of my marketing stack, not just for lead generation, but also for social media automation.”
-- Jay Feldman
Since then, Apify has played a critical role in both of Jay’s ventures: Otter PR, one of the fastest-growing PR agencies in the U.S., and Lead Gen Jay, his brand dedicated to teaching entrepreneurs how to master lead generation and automation.
Through Lead Gen Jay, Jay has built one of the largest online communities for B2B lead generation, spanning YouTube, Instagram, Facebook, and LinkedIn.
Jay and his team have integrated Apify across their entire marketing system, automating lead generation and social media engagement at scale.
Lead generation use cases from Jay
- Scraping LinkedIn job boards: Apify scrapes listings for companies hiring for specific roles, pushing that data into Clay.com for enrichment and outreach.
- Extracting contacts from Crunchbase and Apollo.io: Jay’s team uses Apify to keep their pipeline full of high-quality B2B leads, which feeds their cold email campaigns.
- Fully automated processing with Make.com: Apify Actors are connected to Make.com workflows, ensuring every lead is automatically processed and segmented.
Social media use cases from Jay
- Daily content inspiration: Apify scrapes the latest posts from top experts in Jay’s industry, helping his team stay on top of trends and engage with relevant content.
- Automation: Jay collects and analyzes high-performing posts, allowing his team to craft better content across Instagram, LinkedIn, and YouTube.
- Social media growth at scale: Scraping the latest posts from industry leaders every day to gain insights, and that data feeds directly into Jay’s content strategy.
Jay + Apify: Affiliate success
Jay now promotes Apify within his Lead Gen Insiders community, where he teaches members how to scrape leads on autopilot using Apify + Clay.com. But that’s just the start.
With Apify at the heart of his automation strategy, Jay has helped over 350 businesses and solopreneurs by recommending Apify for their growth strategies.
His next big project? A full social media automation course featuring Apify as a core tool.
“My goal is to show marketers and entrepreneurs how to automate their content, engagement, and growth using Apify,” says Jay. “Right now, we use Apify to scrape leads and social media data, but in the future, I see it as a must-have tool for anyone serious about scaling their brand.”
