Mathijs Noel Duijker runs Winq, an outbound lead generation agency in the Netherlands that relies heavily on personalized B2B outreach, but achieving that level of personalization used to be slow and labor-intensive. His team had to manually check Instagram and LinkedIn profiles, track posting activity one by one, compare data from advertising platforms, and constantly update CSV files just to keep lead information current.
This manual process limited how many campaigns they could run, made personalization inconsistent, and required significant effort just to maintain accurate, up-to-date lead data.
Winq needed a way to automate enrichment without losing the control and reliability that manual verification provided.
"Apify gives us great results with minimal manual work. We just upload a lead list, and the system does the rest."
-- Mathijs Noel Duijker, Creative Director at Winq
The bottleneck: Manual work and fragmented data stalled growth
Before adopting Apify, Winq’s workflow depended heavily on tedious manual processes. Every prospective lead required individually checking social profiles - especially on Instagram and LinkedIn - to determine recent activity or advertising presence. That meant scrolling through posts, noting last-activity dates, filtering out irrelevant content, and manually converting timestamps into usable data for outreach. Once the research was done, they had to manage CSV files manually, update lead lists, and reconcile data coming in from multiple sources (Apollo, advertising platforms, and API marketplaces like RapidAPI for SEO/performance tools).
"Apify has a very user-friendly interface compared to competitors like RapidAPI."
-- Mathijs Noel Duijker, Creative Director at Winq
As the number of leads and campaigns grew, so did the workload. Personalization - once a competitive advantage - became a bottleneck. The agency simply couldn’t scale the same level of manual scrutiny across many leads or clients without sacrificing speed, efficiency, or consistency.
What’s more, maintaining accuracy and trust in the data required constant manual review. In short: the process was error-prone, slow, and hard to replicate at scale.
"Scraping with Apify gives us the raw data; AI and dashboards help us interpret it. But we need control over every step to trust the results."
-- Mathijs Noel Duijker, Creative Director at Winq
The solution: Automating enrichment and workflow with Apify
By integrating Apify as their core data enrichment engine, Winq transformed the entire process.
Mathijs began using Apify’s Instagram Profile Scraper to automatically detect recent posting activity, filter out pinned content, and format post dates into a standardized structure ready for personalization. Meanwhile, Google Ad Scraper provided insights into each lead’s advertising activity, enabling Winq to combine social presence with digital ad engagement in a single enriched lead profile.
“Instagram and Google Ads scraping are the most effective for us - it works because everybody serious with business uses them.”
-- Mathijs Noel Duijker, Creative Director at Winq
Once scraped and structured, the data flows directly into their outbound workflow: Mathijs merges this enriched data with Apollo lead lists, then uses the results in Winq’s internal automation via CLI and further workflow integration through Clay.
This automation replaced hours of manual work with a consistent, repeatable pipeline - removing the need for CSV hacks, manual checks, and fragmented data reconciliation.
That ease of use, combined with reliability, allowed Mathijs to refocus his efforts on crafting compelling outreach rather than untangling data.
“Apify’s CLI integration works perfectly — I just fill in what I want on the console, copy the JSON, and it works.”
-- Mathijs Noel Duijker, Creative Director at Winq
Results
With Apify as the foundation of its enrichment pipeline, Winq now enjoys:
- Fully automated lead enrichment for B2B campaigns
- Consistent, high-impact personalization based on real posting and advertising activity
- A drastic reduction in manual profile checks and CSV management
- Efficient data flow between Apify, Apollo, Clay, and other tools
- A scalable, repeatable process that works across clients and campaigns
- Reliable outcomes with far less time spent on data preparation
Conclusion: Be like Mathijs
Mathijs’ experience showcases how a lead-generation agency can transition from manual, fragmented workflows to a streamlined, automated enrichment system without sacrificing personalization or control. Apify serves as his central hub for data scraping and enrichment: from social activity to ad presence. Combined with internal automation tools, Winq now runs scalable, insight-driven campaigns efficiently, freeing time to focus on strategy, creativity, and high-quality outreach.
Ready to automate your lead enrichment? Check out the Instagram Profile Scraper and Google Ad Scraper that Winq uses, or explore 10,000+ scrapers and automation tools in Apify Store.
