We all know very well that google.com is the no.1 search engine worldwide. But, as we also know from the famous board game that pulls friends and families apart, monopoly has never been the answer. While Google SERPs do have more impactful search volumes and tend to reach more internet users in general, it's only wise not to put all your SEO eggs in one basket. Believe it or not, but there's quite a lot of people who do not google, but are used to surfing the web with the powers of Bing. Let some surprising numbers speak for themselves:
- The Bing Network contains 136 million unique searchers.
- Those searchers make 5.4 billion queries every month.
- Bing holds a market share of 34% of the global desktop searches.
- Heads-up for businesses - Bing Ads are displayed to 63 million web searchers that aren’t normally reached by Google AdWords.
- Competition for ad space is generally lower on Bing, resulting in a far lower cost of the advertising campaigns.
- Last but not least, 40% of Bing Network users are aged from 35 to 54 years old, so if you need to target that particular demographic, you've found yourself the right search engine.
Why scrape Bing?
You would be right to assume search engines serve as the gateway to the internet for billions of web users. There is a quirky saying summarizing the essence of web search: the best place to hide a dead body is the second SERP. If you want your business, idea, organization, project, brand, or persona to be easily findable on the web, there's no way around that without knowing how your page ranks in the search hierarchy. In order to know that, the SEO ranking data has to be regularly collected and presented in an objective way - which is what a Bing Search Results Scraper can do in under 5 minutes.
At the end of the day, the reasons to scrape Bing are the same as for scraping any search engine: here's why you should scrape Google SERPs, for example.
And here are a few other reasons why anyone might need to scrape Bing Search:
- Consistently monitor how your website ranks on Bing SERPs for specific keywords.
- Monitor competition automatically: both organic results and Ads section.
- Analyze advertisement campaigns to sharpen the keyword targeting of your Bing Ads.
- Improve the performance of your website content by applying the SEO insights needed to top the Bing SERP rankings.
- Make data-backed decisions in your SEO strategy.
- Follow demand and predict new trends by scraping recommended searches, Related queries, See results for and People Also Ask
You can see our industry pages for more tangible ideas, use cases, or inspiration on how to use scraped Bing data in your business.
Step-by-step guide to scraping Bing SERPs
- Start off by going to the apify.com website. Find the Solutions tab on the top and click the Apify Store button.
2. Type Bing into the Search bar and choose the first option in the dropdown list. By clicking on the Bing Scraper, you'll be redirected this scraper's own page in Store.
3. Get to the Bing Scraper page (which will look like this) and click the green Try for free button.
4. Log in or sign up to our platform for free using your email, Gmail, or Github account.
5. Once you do that, you’ll leave the apify.com website and be redirected to your Apify Console. It's your workspace to run the tasks for your scrapers.
6. In Console, you will notice a new default Task created for your Bing Scraper. It won’t start until you define your scrape request. Which keyword results do you want to scrape from Bing?
7. Let's see what results Bing provides us when we search red pandas. Cancel the extra default fields. You can search red pandas on Bing by keyword or by URL. For the record, you can even use more than three different fields and scrape that data simultaneously. Type your query into the field.
8. Or insert a corresponding search URL from Bing itself. The URL and our chosen keyword in this case are the same queries just in different forms, so either one should be enough.
9. Let's also search for the 10 first SERPs and make sure we're searching in the American market.
10. Click the green Save&Run button once you’re all set.
11. Notice that your task has changed its status to Running, so wait for the scraper's run to finish. It will be just a minute before you see the status change to Succeeded.
12. You can see that the scraping Bing for red pandas has delivered us 10 results in total. Let’s see what they look like.
13. Now move to the Dataset tab to see the results of your Bing scraping. Explore the Dataset tab containing your scraped data in lots of formats, including HTML table, JSON, CSV, Excel, XML, and RSS feed. You can choose to upload it onto your computer for further use as spreadsheets, or in other apps and your own projects.
14. Preview the data before downloading it by clicking the preview button or viewing it in a new tab if the dataset is too large.
15. We will be adding more customizable input parameters in the future. Email us at firstname.lastname@example.org if you have any suggestions or questions.