Nyche Marketing is a digital marketing agency based in Edmonton, Alberta, specializing in performance-driven content strategies for creators and brands. The agency combines storytelling with analytics, making social media data one of its most important assets. But gathering that data used to mean hours of manual work.
"We used to spend hours pulling stats manually," says Nyssa Cromwell, Nyche Marketing's founder. After searching for a solution, she settled on Apify scrapers to extract data from YouTube and Instagram: "Now, everything updates automatically; it's a game-changer."
Scrapers, Airtable, and weekly insights
The setup is straightforward. Nyche Marketing uses Apify's YouTube and Instagram scrapers to collect structured datasets on video performance and creator activity, including post titles, captions, hashtags, engagement metrics, posting frequency and timing, and audience sentiment patterns.
Once scraped, the data goes into Airtable and gets analyzed through custom dashboards. These dashboards compare client metrics against competitors, revealing which types of content drive the best engagement. Scrapers run weekly to track changes and catch algorithm shifts early, so clients can adapt before engagement dips.
"Apify gave me the ability to see patterns across platforms. Now, I can tell clients why something works, not just that it does."
-- Nyssa Cromwell, Founder, Nyche Marketing
Turning raw numbers into content strategy
What sets Nyche Marketing apart is how it transforms scraped data into creative strategy. By comparing thousands of posts across platforms, Nyssa identifies content patterns that correlate with higher performance - things like post length, caption keywords, and thumbnail style.
She also uses engagement and frequency data to analyze how different posting cadences affect performance over time. "Without data, you're guessing. With Apify, we can validate creative intuition with real evidence."
What machines can't tell you
Despite her reliance on automation, Nyssa points out that data only works when interpreted through human insight.
"AI can show you patterns, but humans understand context. I can see that a video performed well because of the story or tone, not just the numbers."
-- Nyssa Cromwell, Founder, Nyche Marketing
For Nyche Marketing, data isn't a replacement for creativity - it's a catalyst for better storytelling. Apify's automation frees the team from repetitive research, letting them focus on strategy, branding, and emotional connection: the parts of marketing that machines can't replicate.
Ready to stop pulling stats by hand? Explore Apify's social media scrapers and start automating your research today.
