The availability of data on travel destinations, reviews of places to stay, comments and user profiles on Booking.com opens up unlimited opportunities for its use. Here’s just a couple of data-backed examples of how you can extract data from Booking.com and use it for your business.
Nowadays, the travel industry is less about busy agencies located in the city center and more like a complicated system of travel sites with an enormous and versatile selection of travel destinations, reviews of places to stay, comments, and user profiles. The availability of such data on websites like Booking.com opens up unlimited opportunities for their use. Here are just a couple of data-backed examples of how the mere existence of sites like Booking.com has reshaped the traveling and hospitality industry:
- Since 2007, 748 million guests have stayed at homes, apartments, or unique listings like yurts and igloos listed on Booking.com, according to its parent company, Booking Holdings
- Booking.com services are represented in 220+ countries and territories
- The booking.com website totals up to 28M+ unique listings - hotels, homes, apartments, and other amazing places to stay
- In 2020, 355 million room nights were booked across Booking Holdings, down 58% year over year due to the COVID-19 pandemic
As it becomes safer to travel, the hospitality industry could benefit from the enormous amount of data available on the internet, especially as all of it is open to public access.
How to use data extracted from Booking.com
Here are a few ways how data scraping and use of extracted data from Booking.com can be a catalyst for change and transformation for the travel industry in general, as well as for your interests and business specifically:
- Monitor prices of products and services: by keeping your finger on the pulse, you can choose the ideal price point to remain competitive and attract more customers. You can maximize your profits by scraping hotel prices and adjusting your rates according to any change in pricing found on competitor websites.
- Make market analysis work for you: studying the market, foreseeing changes, and being ready for them can not be overstated for any industry, let alone travel. With the help of data extraction, business owners can easily monitor price changes of hotel listings, flights, and other services on the websites at scale.
- Improve your customer service: the data could also be used for implementing improvements by analyzing customer feedback and preferences about travel destinations, accommodation, and transportation.
- Create a database that can update itself on the fly: one of the essential benefits of web scraping is having a full-picture view of the travel industry with the help of a unified database. Scraped data can help create a self-updating database packed with valuable insights by bringing new information every day.
- Launch a web travel business of your own: extracted data brings a number of listings that can be displayed on your website. Another thing you can do with this is streamlining the monitoring of trends and prices for related industries and subindustries, which can provide flexibility and objectivity about your own pricing strategy.
- Last but not least, benefit from big data, even if you’re a small player. Above all, this has more significant opportunities for expanding your business and developing a working market strategy.
In the current circumstances, it wouldn’t be an overstatement to say that the survival of the travel industry largely hangs on investing in data: on collecting, aka scraping, and accumulating it, and applying the insights it provides. At the end of the day, only businesses backed with robust analytics and data can remain one step ahead of the competition, be able to predict market trends, and stay ahead of the curve.
What about Booking.com API?
The Booking.com Connectivity APIs offer several specialized functions, divided into these categories: content, rates & availability, reservations, promotions, and reporting. The Booking.com API interface is considered user-friendly, but getting that data in a machine-readable format is not a simple task with official Booking.com APIs. Moreover, Booking.com utilizes many anti-scraping mechanisms, one of them being that it will only display a maximum of 1000 results for any given search. This is obviously an issue for proper scraping, but the Apify Booking.com Scraper lets you overcome this and other limitations.
Our Booking.com Actor does this by using various criteria filters to limit the number of results and then combining data from all limited searches into one, keeping only unique results. With our Booking Scraper, you can scrape hotel data from Booking in several ways, including but not limited to location, availability, and pricing, anytime you need.
The primary drawback of this approach is that when you start the crawler using startUrls, they cannot contain any of the filters since the crawler will simply replace them. This means that if you want to start the crawler using your own filters in the URL, you will be limited to a maximum of 1,000 results.
Step-by-step guide on how to scrape Booking.com
1. Go to the scraper's page, and click the Try for free button. You will be redirected to Apify Console, which is your workspace to run tasks for your scrapers. If you already have an Apify account and are logged in, go to Step 3.
2. Log in or sign up to our platform for free using your email, Gmail, or Github account.
3. You can now fill in the input fields for your search. Let’s say, you’re looking for a nice place to stay in New York. Just type New York into the first field. Alternatively, search for New York on the booking.com website, type it in, and press Enter. And then copy-paste the resulting URL into the field.
4. Once you are all set, click the Start button. Notice that your task will change its status to Running, so wait for the scraper's run to finish. It will be just a minute before you see the status switch to Succeeded.
5. Move to the Dataset tab to see the results of your scraping. Explore the Dataset tab containing your scraped data in many formats, including HTML table, JSON, CSV, Excel, XML, and RSS feed. Preview the data by clicking the Preview button or viewing it in a new tab if the dataset is too large.
Here are some input parameters you can configure before running the scraper; you can read more about them in the scraper's Readme:
- search, the only required attribute, extends to the city and region
- useFilters sets if the crawler should utilize criteria filters to get you over 1,000 results per one run
- type of property to search, it will use filters, so cannot be combined with useFilters (the abovementioned 1,000+ results attribute)
- minScore for minimum allowed hotel rating places to be included in results, the default being relatively high - 8.4
- check-in and check-out dates in the yyyy-mm-dd format
- number of rooms, as well as adults and children to be set for the search
- preferred currency and language and others
This actor consumption is relatively low; you can get 1,000 results without details for around 1 CU and 1,000 results with detailed information for 10 CU. We are working on implementing updates and have planned some new features for the future, such as being able to scrape texts of the user reviews as well as extract all images.
Important note: usually, you will need to use a proxy to scrape Booking.com, or the actor might get blocked. Luckily, your free Apify account comes with an Apify Proxy trial, which should help you get started with web scraping YouTube.
You might also want to try out our other traveling and accommodation-related scrapers: Tripadvisor Scraper, Airbnb Scraper, or scrape Booking data on the regional instead of city-level with our Booking Regions Scraper.