Connecting with the right audience and executing great email marketing without sounding spammy can be a real struggle. Isabella Lee faced this classic dilemma when trying to help companies find highly qualified leads. From this challenge, Let's Fearlessly Grow (LFG) was born. The company now uses Apify to upscale its lead generation by scraping prospect information, reaching the right audience with relevant content, and maximizing growth.
From DTC to B2B: how it started
Isabella built a direct-to-consumer company before recognizing greater potential in B2B services. After teaching herself lead generation systems, she identified a widespread need among companies for effective prospecting. As automation tools advanced, LFG established itself as the primary Clay AI-powered marketing agency in the UK. The lead generation agency focuses on creating high-converting systems that run automated campaigns with minimal oversight. For teams without internal resources, LFG provides complete campaign management, from setup through execution.
Finding the solution to the problem was just the beginning. Isabella asked herself, "How can we enrich and better understand the data?" They needed a tool that would allow them to scrape leads at scale. She claimed there is no place to scrape prospect information directly, as these tools often limit the amount you can scrape and do not export results easily or at all.
The prospecting solution
As the agency’s client base expanded, Isabella needed to scale their data collection. The initial approach of manually gathering prospect data from Apollo before customizing it in Clay proved unsustainable. Creating multiple Apollo accounts was expensive and inefficient. They needed an automated solution for high-volume prospect data extraction that could integrate with their existing Clay workflow.
Through Reddit, Isabella discovered Apify's web scraping capabilities. Unlike standard Apollo scraping methods, Apify let her both access and export lead data without restrictions. This made the extracted data immediately usable for their prospecting workflow.
“Apify is the only platform that solves the issues and allows you to not only scrape, but also export large volumes of leads.”
--Isabella Lee, Founder and CEO of Let's Fearlessly Grow
As a non-developer working with a technical platform, Isabella initially hesitated. Apify's comprehensive video guides on YouTube made implementation straightforward, with step-by-step instructions for configuring and running web scraping tasks. The detailed tutorials covered everything from basic setup to advanced data extraction techniques.
Building automation
Isabella and her lead gen team implemented Apify's Apollo Leads Scraper to build their scaled ai-enhanced email marketing system. The platform offers thousands of ready-to-use web scraping tools (called Actors) that work without coding. The Actors handle complex data extraction tasks through a simple interface.
The results
LFG specializes in intent-based data collection and contextual outreach. They prioritize sending relevant, personalized emails based on specific prospect data, moving away from generic mass emails. This targeted approach, which Isabella describes as "warm emailing," helps clients save time while maintaining high response rates.
“With the use of Apify, we’ve been able to scale up our outreach to 2,500+ emails per day, per client. Whereas most agencies can only do this per month, for much more money. Meaning that we’re solving problems on a much faster and at a huge scale.”
--Isabella Lee, Founder and CEO of Let's Fearlessly Grow
Scaling without compromise
By integrating Apify's data extraction tools into their workflow, LFG has turned prospect research into an efficient process without sacrificing personalization. The platform's ability to handle high-volume data collection allows the team to focus on creating targeted outreach strategies. "It's game-changing for lead generation agencies like us, particularly for agencies that need AI-powered data," says Isabella Lee, Founder and CEO of Let's Fearlessly Grow. "I feel like I should keep it a secret," she adds.
