Apify’s brand-new homepage for 2025

We've redesigned our homepage with a cleaner architecture and clear navigation to be ready for the future of the web.

If you’ve visited our website recently, you may have noticed something a little…different. We’ve given our homepage a major glow-up! This isn’t just a superficial facelift (though we’re pretty proud of how it looks). It’s the first step in a bigger story as we scale and level up everything about Apify.

Before and after

Why the change?

Apify has grown dramatically over the past year, and our vision is growing right along with it! We’re not just a small startup like the early days. We are the most complete ecosystem on the market that helps developers, businesses, and innovators automate the web. And with that growth comes the need to reflect on just who we are and where we’re headed.

This homepage redesign is just the beginning - it’s the first part of a larger rebranding effort. We’re not just swapping out colors and fonts. We’re totally reimagining our entire design system to make it the best. Our goal is to be sharper, easier to use, and poised for whatever the future has in “Store.”

Design flow

What’s new?

  1. A cleaner look for 2025: We’ve made everything straightforward so you can find exactly what you need. Whether you’re on the homepage learning about our products, reading the latest use cases, or exploring everything Apify can do - the new design helps tell the story.
  2. Precise messaging: We’ve made it crystal clear how to get the most out of Apify to fast-forward your projects. No fussy words, no extra fluff - right to the point, so you can get down to business.
  3. Built for growth: Apify has always pushed the boundaries of what’s possible on the web, and our website now has the built-in flexibility to meet the demands of the future. This design is poised to make the most of all the new features, products, and updates that we’re thrilled to roll out for our community.
Badges

Just the beginning

We’ve got major plans for Apify going forward. Over the next few months, you’ll see more updates - big and small - as we improve our brand and design language to match our goals and yours.

We’re not just making a better website. We’re building a better Apify. One that’s ready to grow and focused on you and the solutions you need.

Your feedback matters

As we make these changes, our design team wants to hear from you. What do you like about the new design? What could be better? Your feedback will always be front and center as we keep improving. We'd love to hear your thoughts on our new direction - please write us at design@apify.com or join the conversation in our Discord.

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